Worldline and Klarna expand payment options in Europe

Klarna, the market leader in postpay and shopping services, has entered into a strategic partnership with Ingenico, part of Worldline, the European leader in payment solutions and transaction services. They share the ambition to make Klarna’s online payment solutions accessible to even more retailers in Europe.

Successful rollout
The expansion builds on a previous successful rollout in Scandinavia, Germany, Austria and Switzerland. This now offers Worldline retailers in the Netherlands, Belgium and the United Kingdom the opportunity to offer their customers a frictionless shopping experience with Klarna’s full package of payment options. Klarna’s payment solutions enable retailers to offer customers more flexibility, transparency and convenience when shopping online. As a result of the partnership, Worldline and Klarna can complement each other’s services. In addition, Klarna can expand its customer base and strengthen its brand positioning among consumers. For example, shoppers can pay smoothly and hassle-free with Klarna’s user-friendly checkout.

“By integrating Klarna into Worldline’s payment platform, we fulfill our mission to support retailers in increasing their efficiency and realizing growth. Research shows that almost half of customers abandon their purchase if their preferred payment method is not offered. Offering a wider choice of popular payment methods helps retailers increase their conversion,” said Vincent Coussement, Head of BeNeLux at Worldline.

“We are very happy to enter into the partnership with Worldline and in this way help all its merchants to grow. Major changes have taken place in retail in the past year. This has made online the dominant sales channel in all sectors. Together with Worldline, we enable retailers to adapt to these changes and offer consumers a better online customer experience,” said Wilko Klaassen, General Manager of Klarna Belgium, the Netherlands and France. “Klarna’s payment solutions make it possible to quickly respond to changing customer needs, drive sales while increasing customer satisfaction and loyalty.”

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